The business has changed.
Your Marketing and Sales teams should too.
Facet & Flow helps B2B professional-services firms figure out what needs to change across their Marketing and Sales operations so their teams can keep pace with the business.
When the old way of working isn’t working anymore
Maybe reporting has become harder to trust. New technology isn’t delivering what you expected. Manual work is piling up. Or you simply know the way your teams work today won’t support where the business is headed.
You don’t need to know exactly what’s wrong. Figuring that out is part of what I do.
How I Help
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When leadership can't reliably answer questions about customers, services, revenue, or GTM performance, the problem isn't always the report.
I identify what's preventing you from getting reliable answers and design the definitions, processes, and data foundation you need to make faster, more confident decisions about where to focus resources.
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You know something isn't working, but the solution isn't obvious.
Maybe you've introduced AI and aren't seeing the expected productivity gains. Your systems and processes haven't kept up with growth. Teams are working around technology instead of with it. Or problems keep getting fixed only to show up somewhere else.
I look across how your teams, processes, data, and technology work together to determine what needs to change and what to prioritize—before you add more processes, technology, or workarounds that don't solve the underlying problem.
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Sometimes you know what needs attention, you simply don't have the capacity or expertise available to keep driving it forward.
I provide fractional GTM Operations leadership that can flex with your needs: offering perspective and guidance when you need an advisor and driving initiatives when you need additional capacity to move important priorities forward.
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Hiring your first (or next) Marketing person shouldn't start with a job description.
I help B2B professional-services firms determine what they actually need from Marketing, then align the capabilities, roles, priorities, technology, and operating foundation around those needs.
The result is a clearer hiring decision, more realistic expectations, and a stronger foundation for getting your Marketing function productive faster.
Hi, I’m Anita…
… and through 15+ years working across Marketing, Marketing Operations, and go-to-market operations, I’ve learned that no part of a business works in isolation.
Marketing first made that clear to me because it touches so many parts of the business: the offer, the customer experience, the data, the systems, the handoffs, and the way work moves from one team to the next.
As my work moved further into operations, I kept seeing the same pattern: when work gets messy, the issue is rarely isolated to one process, system, or team. It usually sits somewhere in the connections between people, processes, data, and technology.
That is why I started Facet & Flow, to help changing Marketing and Sales teams understand how work is really getting done, identify what’s getting in the way, and build operations that can keep pace with the business.
Ready to Talk?
You don’t need to diagnose the problem before we talk.
If something has changed, or simply isn’t working the way it should, let’s start there.